– Walker Sands State of Marketing Technology 2017 (2017)
More than half of marketers (56 percent) think the martech industry is evolving faster than their companies’ use of marketing technology. And another 25% is planning to start in the coming year – and Spotler “e-commerce marketing Trendrapport” (2019)
Most popular email marketing software software#
– Walker Sands “State of Marketing Technology 2017” (2017)ĥ5% of the e-commercemarketers uses software for email marketing automation. Only 16 percent of suite users say it’s the only tool they use. Nine out of 10 marketers (88 percent) use more than one martech tool on a regular basis-including single-vendor suite users. – Liana Technologies “The Benefits and Challenges of Marketing Automation” (2017) 64,8 % answered that marketing automation isn’t being used yet by their company. – House of Marketing “Yearly Marketing Survey 2019” (2019)ģ5,2 % of the respondents said they currently utilize marketing automation. Hyperpersonalized technologies such as AI (8%) and predictive analysis (12%) remain almost untouched. Marketers limit their personalization efforts to A/B testing (50%), customer journey mapping (49%), Marketing automation (48%) and Data-driven Marketing (47%). – House of Marketing “Yearly Marketing Survey 2019” (2019) With 48% of Marketers using Marketing automation it is one of the 4 most popular methods to create personalized customer experiences. – Social Media Today “State of Marketing Automation Survey Report” (2019) Making automation tools accepted by most marketers. – Salesforce “State of Marketing” (2017)ħ5% of marketers say they currently use at least one type of marketing automation tools.
– Demand Spring “Marketing Automation Platform Insights” (2021)Ħ7% of Marketing Leaders currently use a Marketing Automation Platform. This is surprising, with MAPs being already available for over 15 years. – MarTech Alliance “The Martech Report 2021/22” (2022)ĩ6% of marketers have implemented a Marketing Automation Platform – Demand Spring “Marketing Automation Platform Insights” (2021)Īlmost 50% of organizations started using their platform for the first time within the last 4 years. The worldwide MarTech industry market has an estimated figure of $344.8bn, with North America and the UK to be worth $149.7bn. The US Marketing Automation Software industry is an estimated $12.3B market in 2022, growing 20%+ annually – SharpSpring “Investor Presentation Jan 2019” (2019) Adoption and MarketGrowth of Marketing Automation
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